all About aardvark

Hi! I’m Marlene McArthur (Frykman), the digital marketing strategist, project manager,

and creative problem-solver behind Aardvark Digital Studio.

I believe great marketing connects people through clarity, creativity, and care,

and that collaboration is at the heart of every successful project.

Solo, but Never Alone

Aardvark operates as a flexible, project-based network.

I work directly with clients, and when a project calls for it,

I bring in a trusted circle of top-tier talented specialists.

You get the agility of a solo consultant with the depth of an agency team, without the overhead.

How I Work

Every project begins with Discovery: listening.

I learn your goals, challenges, and what success looks like to you and your business. 

Then I build the strategy, systems, and creative assets to make it happen.

I’m a big believer in organization with heart: clear communication, realistic timelines,

and deliverables that reflect precision and personality.

Experience Meets Empathy

My background bridges agency, legal, corporate, and creative industries.

From managing law firm marketing to leading digital transformation

for B2B and SaaS clients, that blend helps me see both the details and the big picture.

It keeps projects aligned, compliant, and beautifully executed.

My Values

At the core of everything I do is respect: for people, ideas, and the interconnected web of work we share.
 

The 7th UU Principle:
We honor the inherent worth and dignity of every person and respect the interdependent web of all existence of which we are a part.
 

If not for you, we would not exist.
Namaste.

Whether you’re ready to launch a new site, refresh your brand, or untangle your marketing operations,

I’d love to hear your story. Let’s see how we can make your next project the best one yet.