How I Work
Every project begins with Discovery: Listening & Learning.
I learn your goals, challenges, and what
success looks like to you and your business.
I then go about building the strategy, systems, and
creative assets to make it happen.
I’m a big believer in organization with heart :
clear communication, realistic timelines,
and deliverables to reflect precision and personality.
Experience Meets Empathy
My two and a half decades' background bridges the
creative agency, corporate, and legal industries.
From founding and scaling a full-service web development and design firm, leading digital transformation for B2B, B2C, and SaaS clients, to managing law firm marketing, this blend of experience helps me see both the details and the big picture. It keeps projects aligned, compliant, and beautifully executed.
My Values
At the core of everything I do is respect for people,
ideas, and the interconnected web of work we share.
The 7th UU Principle:
I honor the inherent worth and dignity
of every person, and respect the interdependent web
of all existence of which we are a part.
If not for you, we would not exist. - Namaste.
Whether you’re ready to launch a new site, refresh
your brand, or untangle your marketing operations,
I’d love to hear your story.
Let’s work together to see how we can make your next project the most important one.

Hi! I’m Marlene McArthur (Frykman), the digital marketing strategist, project manager and creative problem-solver behind
Aardvark Digital Agency.
I believe great marketing connects people through clarity, creativity, and care, and that collaboration is at the heart of
every successful project.
Solo - but Never Alone
Aardvark operates as a flexible, project-based network.
I work directly with clients, and when a project calls for it,
I bring in a team of trusted, top-tier talented specialists.
You get the agility of a consultant
with the depth of an agency team.
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